What Should Be Paid Attention to in the packaging design of food?

The output value of food packaging accounts for more than 70% of the output value of the entire packaging industry. Due to the difference in ideology and design level, the food packaging design in the market is also mixed. Some packaging blindly pursues luxury and high-end, and over-designed, not only affects the quality of the design, but also causes a huge waste of manpower, financial resources, especially resources. In food packaging design, it is necessary to comprehensively consider all aspects of design elements, balance the relationship between them, and correctly grasp the "degree" in the design. This plays an important role in designing food packaging that adapts to the characteristics of commodities, conforms to market rules, meets consumer needs, and is low-carbon and environmentally friendly. Today, I will share with you the "degrees" that should be paid attention to in packaging design, hoping to add a little inspiration to your brand packaging and product design.

Analysis from the perspective of low-carbon ecology

Packaging materials and craftsmanship. In the current food market, luxury packaging and excessive packaging are still common, especially for some health food, beverages, and cakes. It imposes a financial burden on consumers and wastes resources.

Under the global trend of promoting low-carbon and environmental protection, food packaging design should meet the objective, practical and standard standards in the selection and application of materials and processes. On the basis of ensuring the basic functions of packaging, comprehensively considering factors such as cost, product characteristics, brands, consumers and the environment, try to reduce the amount and type of packaging materials, and choose reusable and renewable packaging materials.

• Decoratively designed. Food packaging decoration design uses graphics, text, color and texture to convey food information through artistic design methods. It plays an important role for consumers to recognize commodities, generate purchasing desire, and obtain aesthetic experience. But if you blindly pursue a gorgeous appearance and over-decorate, it will be too much and bring about negative effects.

  
  

• Packaging structure and shape design. Packaging structure and shape are also important elements of packaging design, mainly related to the organizational structure, combination method and image form of inner and outer packaging, which play an important role in protecting commodities and making it easier for consumers to eat. To increase its emphasis on it, but also need to avoid over-engineering.