The word 'over' is itself a pejorative term, so of course 'over-packaging' is bad. But what we should be discussing is what is 'over-packaging' and what is 'moderate packaging' that enhances the consumer experience out of the box. In e-commerce, modest packaging is essential. Whoever spends hundreds Read More

Do you usually buy things simply because they look good on the packaging?That's right, Digital Arts is one of those people who can't stop looking at something that looks good, even if it's a product they don't use.Paper packaging design is a special kind of modelling art, which links the paper mater Read More

There is a saying that "products are the best marketing", and the outer packaging of products is the most direct medium for consumers, and an excellent carrier for interacting with consumers. On the one hand, interesting and novel product packaging gives consumers more reasons to pay, and on the other hand, it gradually carries the added value of the product, such as cultural value and emotional value. Read More

The output value of food packaging accounts for more than 70% of the output value of the entire packaging industry. Due to the difference in ideology and design level, the food packaging design in the market is also mixed. Some packaging blindly pursues luxury and high-end, and over-designed, not only affects the quality of the design, but also causes a huge waste of manpower, financial resources, especially resources. In food packaging design, it is necessary to comprehensively consider all aspects of design elements, balance the relationship between them, and correctly grasp the "degree" in the design. This plays an important role in designing food packaging that adapts to the characteristics of commodities, conforms to market rules, meets consumer needs, and is low-carbon and environmentally friendly. Today, I will share with you the "degrees" that should be paid attention to in packaging design, hoping to add a little inspiration to your brand packaging and product design. Read More

We often see handbags in our daily life and are also very convenient to use. There are many types of handbags, including gift bags, shopping bags, cosmetic bags, advertising bags, etc. Only handbags that are fashionable, beautiful, and meet the public aesthetic requirements are good handbags. In the design of handbags, it is not only necessary to design one side. In the handbags of many companies, we can often find many design errors caused by unsightly and impracticality. How to effectively avoid the design caused by irregular design? Read More

How should the candy packaging design be positioned? Before doing design, you need to make a positioning, which is a relatively basic common sense thing. If the positioning is done first, it means that there is a design direction and goal, and then the development is carried out according to this di Read More