How Candy Packaging Finds Its Own Design Style

How should the candy packaging design be positioned? Before doing design, you need to make a positioning, which is a relatively basic common sense thing. If the positioning is done first, it means that there is a design direction and goal, and then the development is carried out according to this direction and goal. In this way, the designed packaging works can be more in line with the actual desired effect. What is this position? Positioning based on what? So let's answer these questions below.

1. Fully understand the product characteristics and then position

The positioning of candy packaging design must be combined with the candy or the characteristics of the product. Then even candy it has different candies. For example, there are some candies that can be eaten by children and adults, so it is a kind of leisure food. And some candies are specially provided to children, so it belongs to children's food. It is obvious that the characteristics of the two products are different. Therefore, it can be positioned according to this aspect. For example, if it is for children, then it may be necessary to fully consider the preferences of children when designing the outer packaging. If it is edible for children and adults, it is necessary to take into account both when it comes to children, it is also necessary to take into account the preferences of adults for the color and style of the outer packaging.

2. Positioning according to the personalized characteristics of the product

Of course, candy packaging must consider the personalized characteristics of this product. This is something everyone should know about, because different candies may have completely different personalized characteristics. For example, some candies may be sweeter or have a special taste, which is a personalized feature of this product. In addition, some candies may be made by using some new technologies and new concepts. For example, when some candies are eaten in the mouth, they may produce other beautiful feelings, such as a stimulating feeling, or there is a feeling of bubbling, etc., that is the basic feature of this product, and this feature should be reflected on the outer packaging.

In fact, how to position candy packaging as long as the above two factors are considered, then the positioning is basically done. Doing a good job of positioning means having a general design direction and goal, and the next step is to use some specific design materials, design skills and design methods to achieve this goal.

3. Protect the luster, fragrance and shape of the product

It is very important that candies and chocolates maintain their proper appearance for a certain period of time. For example, fruit hard candy should have good transparency and corresponding fruit flavor, and the chocolate surface should have good brightness and cocoa flavor. The maintenance of these qualities depends largely on the packaging form, packaging material and the effectiveness of the packaging.

All kinds of candies contain different amounts of reducing sugar. This reducing sugar has the property of easily absorbing moisture in the air. Therefore, in a humid environment, the candy will absorb moisture to varying degrees. Once the candy absorbs moisture It becomes sticky and loses its transparency.

Chocolate products are a heat-sensitive food product and are also high in fat content. Therefore, when the indoor temperature exceeds 25°C and reaches 30°C, the product begins to soften.  This phenomenon is because some low-melting fats contained in the chocolate begin to melt, and the melted fat will migrate to the surface of the chocolate. The migrated fat not only softens the chocolate but also tarnishes the surface and, in severe cases, makes the surface of the product whitish.