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Today's custom packaging boxes are made of wood, metal and other packaging materials, but in the market survey results, paper boxes are still more popular. Why is this? Because paper boxes are lightweight, have excellent processing and printing properties, are easy to handle and do not pollute the e Read More

Having said all this, is illustration all there is to packaging design? Definitely not, and definitely not. The use of illustration in packaging is a trend, but not an easy one.First of all, different categories of packaging design and different product formats require very strict illustration.This Read More

Since about 2018 or so, I feel that illustration style packaging design is becoming more and more in demand. I have to say that illustration style packaging design is being accepted and loved by more and more consumers, do you know why?1、Upgrading of the main consumer groupEverything is updated and Read More

When people give gifts, they are very particular about packaging. If the gift is slightly decorated, it will make the bland gift appear exquisite immediately, so that the person receiving the gift will first feel pleasing to the eye and receive a visual effect. Careful gift packaging can make people Read More

Paper products have a long history in pastry food packaging. They can effectively protect food during the packaging process, prevent moisture and mildew, and are also lightweight, non-toxic, green and recyclable. It is the mainstream of pastry food packaging. The emergence of plastic products has led to a greater challenge to the status of paper product packaging, which has gradually been replaced by plastic products. Read More

There are so many items on the market today to choose from, And our expectations for special products and packaging have become more refined. Brands are also racing to catch up, and even the brand image has undergone tremendous changes. The packaging design was supposed to set off the brand image, but now the brand image has become secondary, while the packaging has become the canvas of art and design, and the product and brand have become the second participants. Read More

In the design of red wine packaging, one of the most important elements is color. Different colors can express different moods and shape consumers' feelings about the product. Read More

We suggest that the brand can simplify the process when customizing the proofing of the gift box, which can not only reduce the cost but also shorten the time for proofing. In short, before making gift boxes, proofing is a very critical step. Read More

How should the candy packaging design be positioned? Before doing design, you need to make a positioning, which is a relatively basic common sense thing. If the positioning is done first, it means that there is a design direction and goal, and then the development is carried out according to this di Read More

Nowadays, everyone is more and more familiar with online shopping, and many products that were only sold in offline physical stores have also appeared on e-commerce platforms one after another. But have you ever noticed that the same brand and same product have completely different online and offline packaging? Read More

A good jewellery packaging design needs to be compatible with these six points, of which practicality, convenience, artistry and environmental friendliness are of paramount importance, and how to choose between them is a very testing question for a designer. Read More

With the improvement of people's living standards, people's purchasing power is getting stronger and stronger. But a large part of them do not have a purpose in their shopping, just because spending money can bring a sense of relaxation. It is precisely because of the appearance of this part of people that we realize the importance of commodity packaging. Exquisite product packaging will attract consumers' attention, which in turn promotes their desire to buy, and finally promote consumption. Read More

By comparison, it is not difficult to see that kraft paper bags are more environmentally friendly than plastic bags. Today, with more and more attention to environmental protection, an environmentally friendly kraft paper packaging bag has become the first choice of more and more manufacturers. To contribute to environmental protection, you may wish to use kraft paper bags as the first choice for shopping packaging or food packaging bags. Read More

In recent years, the world is facing global warming due to environmental degradation. To address this situation, more environmentally friendly alternatives have been found, such as eco-responsible packaging. Why prefer eco-responsible packaging? Here are 10 good reasons to do so. Read More