Pastry Packaging Design

Paper products have a long history in pastry food packaging. They can effectively protect food during the packaging process, prevent moisture and mildew, and are also lightweight, non-toxic, green and recyclable. It is the mainstream of pastry food packaging. The emergence of plastic products has led to a greater challenge to the status of paper product packaging, which has gradually been replaced by plastic products.

So what should we pay attention to when designing the packaging of pastry foods?

1. In the process of packaging design of pastry food, it is necessary to pay attention to the effective grasp of the sales crowd of its products, and it must have a certain pertinence. Only in this way can the sales of the products be better promoted.

• For children. For groups of children, attention should be paid to grasping the psychological characteristics of children. When children buy pastry foods, their consumption is more casual and emotional. When children see some beautifully packaged and cute products, they will have a strong desire to buy in their hearts. At the same time, the phenomenon of children eating snacks is relatively common. Pastry foods should be designed as "small" as possible, and the packaging should be as fancy as possible to attract children's attention and better promote product sales.

• For youth. Among the pastry foods, the consumption of young people also accounts for a relatively large proportion, but compared with children, the psychology of young consumer groups is more mature. In the design process of pastry food, there is no need to consider some lively and exaggerated designs. We should try our best to start from the "pragmatic" point of view and focus on the positioning of the product. Because most of the young consumers who like to consume cakes tend to be young women, we should pay more attention to the aesthetics when considering the design of the packaging.

  
  

• For the elderly. As a relatively special group, the elderly are more inclined to be affordable, healthy, and health care when choosing pastry food for consumption. In this way, in the design process of pastry food, in addition to its own nutrition, the psychological needs of the elderly should also be considered when packaging, so that it can attract the attention of the elderly in the design of outer packaging.

  
  

2. Any packaging must be expressed through a certain form and state. The shape of the packaging serves the material protection function and aesthetic function of the packaging, which is the basic purpose and principle of packaging design. The overall appearance effect and physical function of the packaging and shape of the cake itself, such as the shape, specification, structure, etc., are the carriers for forming the packaging and conveying the visual design.

• In terms of color. Regarding the color design of pastry foods, it is still necessary to analyze the color of the product itself and the color of the packaging. The color of the pastry itself can be set to different colors such as milky white, orange yellow, etc. These colors are directly related to the production of the pastry.In addition, color also has its own unique style in the packaging of pastries. I like gorgeous gold, silver, yellow and other colors, and I prefer red, because red is auspicious and rich.

• In terms of patterns. The design of the pattern is an important issue to be considered in the packaging design of pastry food, which is also a more complicated problem for the design of pastry food. When designing patterns, we can consider the following points: first, the design pattern should take into account the traditional culture, and we should pay attention to the prominence of the food culture when selecting product shapes and packaging patterns. Secondly, in the process of pattern design, a flexible expression mode should be pursued, which is mainly based on the designer's aesthetic point of view according to the situation of different cakes. For example: More traditional cultural atmosphere can be integrated in traditional pastry design. Finally, make an effective representation of the subject. At this stage, some pastry foods cannot reflect the theme well in the process of packaging design, and the whole packaging gives a fragmented and messy feeling.