As one of the four families of food packaging, paper packaging has become synonymous with safety, fashion and style because it is environmentally friendly and renewable, demonstrating its unique charm and value to consumers and producers alike. Beneath the beautiful exterior, what other functions do Read More

In packaging design, there are mainly the following forms of packaging graphics, which should be used flexibly in packaging design.1. Product reproductionProduct reproduction can enable consumers to directly understand the contents of the package, so as to produce visual impact and demand effects, u Read More

Paper products have a long history in pastry food packaging. They can effectively protect food during the packaging process, prevent moisture and mildew, and are also lightweight, non-toxic, green and recyclable. It is the mainstream of pastry food packaging. The emergence of plastic products has led to a greater challenge to the status of paper product packaging, which has gradually been replaced by plastic products. Read More

The output value of food packaging accounts for more than 70% of the output value of the entire packaging industry. Due to the difference in ideology and design level, the food packaging design in the market is also mixed. Some packaging blindly pursues luxury and high-end, and over-designed, not only affects the quality of the design, but also causes a huge waste of manpower, financial resources, especially resources. In food packaging design, it is necessary to comprehensively consider all aspects of design elements, balance the relationship between them, and correctly grasp the "degree" in the design. This plays an important role in designing food packaging that adapts to the characteristics of commodities, conforms to market rules, meets consumer needs, and is low-carbon and environmentally friendly. Today, I will share with you the "degrees" that should be paid attention to in packaging design, hoping to add a little inspiration to your brand packaging and product design. Read More