6 representations of packaging graphics

In packaging design, there are mainly the following forms of packaging graphics, which should be used flexibly in packaging design.

1. Product reproduction

Product reproduction can enable consumers to directly understand the contents of the package, so as to produce visual impact and demand effects, usually using figurative graphics or realistic photographic graphics. For example, in food packaging, in order to reflect the deliciousness of food, photos of food are often printed on product packaging to deepen consumers' vivid impression and generate purchase desire.

2. Product association

"Touching the scene to generate emotion" is to evoke similar life experiences and thoughts and feelings from things. It uses emotion as an intermediary to move from one thing to another, from the appearance of one thing to the appearance of another thing. In general, the packaging graphics are designed mainly from the characteristics of the product's appearance, the characteristics of the product's effect after use, the product's static and use state, the composition of the product and the components of the packaging, the origin of the product, the story and history of the product, the characteristics of the origin and national customs, etc., so as to depict the connotation of the product, so that people can associate with the contents of the packaging after seeing the graphics.

3. The symbol of the product

Good packaging design is likeable, admirable, and makes people want to buy. One of the factors that has to be liked is the symbolic effect emanating from the packaging. The role of symbols is to suggest. Although it does not convey ideas directly or concretely, the function of suggestion is powerful and sometimes surpasses figurative expression. For example, in the packaging design of coffee, a steaming packaging graphic is used to symbolize the fragrant quality of coffee, and it also symbolizes that young men and women are indispensable beverages in love and dating to attract consumers.

4. Use brands or trademarks for graphics

Using brand or trademark as product packaging graphics can highlight the brand and enhance the credibility of product quality. Many shopping bags and cigarette packaging designs use this packaging graphic representation.

5. Product presentation

The so-called contrast is to show the opposite of things very prominently, so as to make the product image more vivid, strong and prominent.

6. How to use the product

Usually, consumers do not know much about the characteristics of new products, which requires artificial methods to explain them in various ways. But the best way is to work hard on packaging and use packaging graphics to express how the product is used; to increase the persuasiveness of the product, thereby arousing the interest of consumers. For example, photos of the brewing process or usage method are printed on the instant noodle package, so that consumers can understand the characteristics of the product in advance.

In packaging design, packaging graphics cannot be isolated alone, but should work closely with the overall layout to perfect the overall visual design and establish a unique style.