1. What is environmentally friendly packagingEnvironmentally friendly packaging generally refers to packaging that can save energy, and is easy to recycle after use, easy to decompose naturally and does not pollute the environment. It is also a traditional packaging material with Chinese characteris Read More

Business advantages Ways your business can benefit from recyclable packagingIn addition to the environmental benefits of switching to recyclable packaging, there are many other advantages your business can realise.Summary of business benefitsBetter consumer perception of your brand and businessOppor Read More

If you like shopping in supermarkets, you'll notice an interesting change: more and more food products want to rush you into making a quick decision through their out-of-the-ordinary packaging design. Because they know that when a foodie is faced with a lot of choices, he or she tends to follow thei Read More

Do you usually buy things simply because they look good on the packaging?That's right, Digital Arts is one of those people who can't stop looking at something that looks good, even if it's a product they don't use.Paper packaging design is a special kind of modelling art, which links the paper mater Read More

More and more products rely on their appearance and copywriting to directly package themselves to win customers, and packaging design companies that are knowledgeable will naturally apply some advertising design skills to packaging design. If your product needs packaging design or improvement, the f Read More

Packaging design is not as obviously trendy as clothing design, but that doesn't mean that it is static either. If we take a closer look, we will see that every year a new style is created and new packaging techniques are used.1. Minimalist styleMinimalist design has been popular for many years now Read More

There is a saying that "products are the best marketing", and the outer packaging of products is the most direct medium for consumers, and an excellent carrier for interacting with consumers. On the one hand, interesting and novel product packaging gives consumers more reasons to pay, and on the other hand, it gradually carries the added value of the product, such as cultural value and emotional value. Read More

The output value of food packaging accounts for more than 70% of the output value of the entire packaging industry. Due to the difference in ideology and design level, the food packaging design in the market is also mixed. Some packaging blindly pursues luxury and high-end, and over-designed, not only affects the quality of the design, but also causes a huge waste of manpower, financial resources, especially resources. In food packaging design, it is necessary to comprehensively consider all aspects of design elements, balance the relationship between them, and correctly grasp the "degree" in the design. This plays an important role in designing food packaging that adapts to the characteristics of commodities, conforms to market rules, meets consumer needs, and is low-carbon and environmentally friendly. Today, I will share with you the "degrees" that should be paid attention to in packaging design, hoping to add a little inspiration to your brand packaging and product design. Read More

We often see handbags in our daily life and are also very convenient to use. There are many types of handbags, including gift bags, shopping bags, cosmetic bags, advertising bags, etc. Only handbags that are fashionable, beautiful, and meet the public aesthetic requirements are good handbags. In the design of handbags, it is not only necessary to design one side. In the handbags of many companies, we can often find many design errors caused by unsightly and impracticality. How to effectively avoid the design caused by irregular design? Read More

Nowadays, everyone is more and more familiar with online shopping, and many products that were only sold in offline physical stores have also appeared on e-commerce platforms one after another. But have you ever noticed that the same brand and same product have completely different online and offline packaging? Read More

Serialized packaging is a more common and popular form in modern packaging design. It is a unified design with a common feature for different types of products of an enterprise or a trademark and brand name. A unified visual image can be formed by the unified design of special packaging modeling characteristics, shape, color tone, pattern, logo, etc. Read More