Why Do Brands Always Produce So Many Series Of Packaging?

Serialized packaging is a more common and popular form in modern packaging design. It is a unified design with a common feature for different types of products of an enterprise or a trademark and brand name. A unified visual image can be formed by the unified design of special packaging modeling characteristics, shape, color tone, pattern, logo, etc.

As the economy continues to develop, any kind of best-selling product will quickly lead to a large number of companies flocking to the same market, and the identifiable differences between products become increasingly blurred. If the company still emphasizes the product's own characteristics and subtle product differences at this time, consumers will not recognize it. On the contrary, the brand image of the product is becoming more and more important. In the brand image strategy, the first is to strengthen the brand's trademark or corporate logo as the main body. The second is to emphasize the serialization of packaging to highlight its branding. The six major unifications of serialized packaging design (unified brand name, unified trademark, unified decoration, unified shape, unified text, unified color tone), strengthen the visual impact of the product. With the continuous expansion of social production, more and more social products, coupled with the increasingly fierce market competition, commodity packaging occupies an increasingly important position in advertising, which can be better improved through the serialization of commodities and can better enhance people's attention to this product. Due to the repeated appearance of a unified image in a group of commodities, consumers are deeply impressed by the brand name, trademark and image of the commodity. Not only make consumers notice the product at once, but more importantly, it leaves a very deep impression on them, and successfully establishes the brand image of the enterprise. Moreover, the unification of serialized packaging in terms of shape, text, decoration, color tone, trademark, brand name, etc., can greatly shorten the cycle of serialized packaging design, save a lot of design time, so that designers have more time for new products. In the printing stage, due to the sharing of some printing plates, the production cost is greatly saved, and a certain plate-making time is also saved.

The overall price of the product in the serialized packaging design is lower than the total price of the individual purchase. For example, a series of cosmetics of a certain brand, while maintaining the overall design style, uses a larger container to pack various cosmetics together and sell them as a sales unit.The relatively cheap price can not only attract more consumers to buy, but also buy a series of products. On the one hand, the number of people buying has increased, and on the other hand, the number of purchases by each person has also increased. Obviously, the product of the two will increase significantly, thereby expanding the sales of the product. There is a brand of skin care products, which designs the packaging of cleanser, toner, lotion, etc. into a series, and sells them in sets, which expands the sales volume of the products.In the fierce market competition, the promotion effect of packaging is becoming more and more obvious, and the application of packaging serial design has been paid more and more attention by people.