The word 'over' is itself a pejorative term, so of course 'over-packaging' is bad. But what we should be discussing is what is 'over-packaging' and what is 'moderate packaging' that enhances the consumer experience out of the box. In e-commerce, modest packaging is essential. Whoever spends hundreds Read More

If you like shopping in supermarkets, you'll notice an interesting change: more and more food products want to rush you into making a quick decision through their out-of-the-ordinary packaging design. Because they know that when a foodie is faced with a lot of choices, he or she tends to follow thei Read More

Do you usually buy things simply because they look good on the packaging?That's right, Digital Arts is one of those people who can't stop looking at something that looks good, even if it's a product they don't use.Paper packaging design is a special kind of modelling art, which links the paper mater Read More

The output value of food packaging accounts for more than 70% of the output value of the entire packaging industry. Due to the difference in ideology and design level, the food packaging design in the market is also mixed. Some packaging blindly pursues luxury and high-end, and over-designed, not only affects the quality of the design, but also causes a huge waste of manpower, financial resources, especially resources. In food packaging design, it is necessary to comprehensively consider all aspects of design elements, balance the relationship between them, and correctly grasp the "degree" in the design. This plays an important role in designing food packaging that adapts to the characteristics of commodities, conforms to market rules, meets consumer needs, and is low-carbon and environmentally friendly. Today, I will share with you the "degrees" that should be paid attention to in packaging design, hoping to add a little inspiration to your brand packaging and product design. Read More