The five centres of packaging design

A packaging design strategy is a plan to gain a sales advantage for a product through the design of the packaging. The correctness of the design strategy is a crucial part of the whole packaging design process. To achieve innovation in packaging design, designers need to draw up a specific and practical packaging design strategy based on the objectives and principles of design, combined with corporate marketing plans and using creative thinking.

1. Intuitive presentation strategy. The design strategy is designed to achieve a competitive advantage, and the strategy needs to first examine the strengths and weaknesses of the product itself, and the design only needs to capture the beauty of the product itself to achieve the best visual effect. In the packaging design, you can use forms such as open windows and hollowing, or use realistic photography to directly display the image of the goods.

2. Rational strategy. In the face of certain new commodities with high technological content and technological innovation, or commodities that require professional guidance to be used correctly. Rational strategies can be used in packaging design, with detailed explanatory text, scientific diagrams, process demonstrations, etc., to introduce to consumers the function, composition, quality and technical processes used in the commodity, by giving the commodity packaging a scientific, rigorous and standardised impression.

3. Renewal strategy. The "new and old" is a common psychological characteristic of people, and packaging design must change in response to the times in order to meet the changing market demand. In the packaging hit "NEW", "new" and other mark symbols, will often stimulate the curiosity of consumers, enhance the recognition of goods.

4. Highlight the regional characteristics of the strategy. Many goods with local characteristics reflect local customs and culture. When designing their packaging, typical regional graphics, text, colours, materials and other elements can be used to emphasise the characteristics of the goods. Increase awareness in sales.

5. Strategy for highlighting traditional culture. Commodities with a long history and culture can be fully explored for their unique cultural connotations, distilled into intrinsic ideas, and then transformed into specific visual images, colours, words and shapes to reveal the unique temperament of the commodity in the form of packaging.

6. Fitting the fashion strategy. The use of popular elements in packaging design can be both at the visual level, such as through popular images, fonts, colours, arrangements, structures, materials and techniques to intuitively present, and can also be reflected in the integration of a certain popular concept or discourse behaviour in the packaging form.