7. Humanisation strategy. In the process of packaging design according to people's physiological characteristics, behavioural habits, emotional thinking, etc., design optimisation. For example: the design of the carrying handle, pull ring, button and closure in the packaging structure should be cons Read More

A packaging design strategy is a plan to gain a sales advantage for a product through the design of the packaging. The correctness of the design strategy is a crucial part of the whole packaging design process. To achieve innovation in packaging design, designers need to draw up a specific and pract Read More

When it comes to nostalgia, apart from cassette tapes, vinyl discs and radios, there is another object that is often overlooked - matches. Once upon a time, one of my favourite things to do was to light a match and watch it burn out, lamenting the short life of a match.Nowadays, although matches hav Read More

The packaging is the first image of the product and can contain, protect and preserve the product. It specifies the outer or visible packaging of the product. But in addition to technical functions, packaging is also a real communication tool. If despite your digital marketing efforts, your sales ar Read More