The five centres of packaging design(2)

7. Humanisation strategy. In the process of packaging design according to people's physiological characteristics, behavioural habits, emotional thinking, etc., design optimisation. For example: the design of the carrying handle, pull ring, button and closure in the packaging structure should be considered to facilitate consumers to carry, open, store and use the goods.

8. Segmentation strategy. Different consumer groups can be subdivided in the packaging design, and the packaging design can be targeted. For example, for low-income consumers, the packaging design needs to consider lightweight and affordable; while for high-income, highly educated consumers, the packaging design needs to consider exquisite appearance, sophisticated materials, fine production and high taste.

9. Interesting strategy. Interesting strategy for the different characteristics of the goods, the packaging in different forms, or a graphic expression, a modeling structure or even a game activity participation. For example: many food packaging, attached to a unified theme of the collection of cards, such as historical figures, scenic spots, film roles, etc., to promote the sale of goods by stimulating people's interest in collecting.

10. Stylised strategy. Reasonable packaging design brings convenience and individuality to the design of the product, making it easy to use. There is no shortage of examples of "winning with shape" in the market, such as the well-known perfume packaging is a beautiful piece of art, so that consumers feel the pleasure of beauty in the process of using the goods.

11. Material and technology update strategy. Materials and technology is a strong guarantee of packaging processing and shaping, the development of science and technology to promote the continuous changes in the form of packaging. The wide range of mineral water bottle packaging on the market comes from the support of plastic forming technology. The thermoforming method of plastic film combined with evacuation technology has extended the shelf life of goods and formed the basic form of meat food packaging design. The introduction of new technologies, new materials and new manufacturing and processing processes will bring infinite possibilities for the improvement of packaging forms and can therefore be a breakthrough point for establishing the personality of packaging design.

12. Green packaging materials strategy. A conscious choice of packaging materials that is natural and proportionate not only follows the current trend of developing green packaging, but can also be a highlight for the promotion of the product. For example, in the field of food packaging, natural materials such as wood, rattan, bamboo, etc. can be chosen, as well as some edible packaging materials consisting of proteins, starch, lipopolysaccharides and composite substances, which not only eliminate people's concerns about food safety, but also serve as a characteristic selling point for the goods.

13. Recycling strategy. Adopt packaging materials that can be recycled and used for other purposes. The materials chosen are biodegradable and recyclable, and through clever design, can be reused by consumers to achieve the green appeal by extending the life of the packaging.