Packaging design is a rational science of design and visual art that integrates applicable technology, marketing and artistic aesthetics. It does not only make the product with both safe and unique charming coat, in today's often become a firm and powerful promotional tool. How should packaging desi Read More

7. Humanisation strategy. In the process of packaging design according to people's physiological characteristics, behavioural habits, emotional thinking, etc., design optimisation. For example: the design of the carrying handle, pull ring, button and closure in the packaging structure should be cons Read More

A packaging design strategy is a plan to gain a sales advantage for a product through the design of the packaging. The correctness of the design strategy is a crucial part of the whole packaging design process. To achieve innovation in packaging design, designers need to draw up a specific and pract Read More

When it comes to nostalgia, apart from cassette tapes, vinyl discs and radios, there is another object that is often overlooked - matches. Once upon a time, one of my favourite things to do was to light a match and watch it burn out, lamenting the short life of a match.Nowadays, although matches hav Read More

There is a saying that "products are the best marketing", and the outer packaging of products is the most direct medium for consumers, and an excellent carrier for interacting with consumers. On the one hand, interesting and novel product packaging gives consumers more reasons to pay, and on the other hand, it gradually carries the added value of the product, such as cultural value and emotional value. Read More

With the improvement of people's living standards, people's purchasing power is getting stronger and stronger. But a large part of them do not have a purpose in their shopping, just because spending money can bring a sense of relaxation. It is precisely because of the appearance of this part of people that we realize the importance of commodity packaging. Exquisite product packaging will attract consumers' attention, which in turn promotes their desire to buy, and finally promote consumption. Read More