Packaging design comes in all shapes, sizes, materials and colours for every type of product we can imagine. The packaging is what creates the first impression of a product when we get it, and it also represents the brand as a whole. The brand may have a wonderful logo design, but it is the terrific Read More

Having said all this, is illustration all there is to packaging design? Definitely not, and definitely not. The use of illustration in packaging is a trend, but not an easy one.First of all, different categories of packaging design and different product formats require very strict illustration.This Read More

Since about 2018 or so, I feel that illustration style packaging design is becoming more and more in demand. I have to say that illustration style packaging design is being accepted and loved by more and more consumers, do you know why?1、Upgrading of the main consumer groupEverything is updated and Read More

7. Humanisation strategy. In the process of packaging design according to people's physiological characteristics, behavioural habits, emotional thinking, etc., design optimisation. For example: the design of the carrying handle, pull ring, button and closure in the packaging structure should be cons Read More

A packaging design strategy is a plan to gain a sales advantage for a product through the design of the packaging. The correctness of the design strategy is a crucial part of the whole packaging design process. To achieve innovation in packaging design, designers need to draw up a specific and pract Read More

There is a saying that "products are the best marketing", and the outer packaging of products is the most direct medium for consumers, and an excellent carrier for interacting with consumers. On the one hand, interesting and novel product packaging gives consumers more reasons to pay, and on the other hand, it gradually carries the added value of the product, such as cultural value and emotional value. Read More

With the improvement of people's living standards, people's purchasing power is getting stronger and stronger. But a large part of them do not have a purpose in their shopping, just because spending money can bring a sense of relaxation. It is precisely because of the appearance of this part of people that we realize the importance of commodity packaging. Exquisite product packaging will attract consumers' attention, which in turn promotes their desire to buy, and finally promote consumption. Read More