Three Impacts of Packaging on Sales

It is difficult for you to know the quality of a product before you buy it, and sometimes even the more expensive things will have quality problems. At this time, the outer packaging of the product will affect your purchasing decision to a certain extent. The packaging design of the product is called the "silent salesman" and is an important part of the brand's visual image design. A market survey shows that when housewives go shopping in supermarkets, they usually buy more than 45% of the budget due to the attractive packaging design, which shows the charm of packaging. Excellent packaging design and displayed design concepts are able to quickly grab the attention of consumers and inspire consumers to buy the product.

So how does packaging affect sales?

Good-looking packaging is more able to attract the attention of customers: With China's economic development getting better and better, people have not only bought necessities in life, but also bought some less practical things because of beautiful packaging. A good-looking and delicate packaging will firmly capture the consumer's attention, and then make him have the idea of purchasing.

Increase the value of the product: Generally speaking, people will judge the price of a commodity by its outer packaging. Generally, the more expensive the commodity, the better the packaging, the more beautiful it is. More expensive items are more beautifully packaged. If the packaging of a commodity is tattered and has no appreciation value, consumers will not have much desire to buy. This shows that good packaging will increase the value of the product, thereby promoting sales.

Different packaging will produce different sales effects: When the Internet began to spread to all corners of life, social media became daily life, and people's way of thinking and consumption habits have undergone great changes. Due to the continuous expansion of information channels, consumers are more and more likely to receive new information and are very willing to try new products. The good news is that compared with consumers in the past, consumers in the new era are more aware of design, and they are willing to appreciate and accept innovations in product packaging. As a result, many ideas that could not be applied in the past are gradually starting to be realized today. Therefore, innovation is particularly important for packaging design. Not only innovation, but also innovation should be formed into an inertia, so as to gain the attention of consumers.

"High value" and "small packaging" to meet differentiated needs: Take food packaging as an example. Today's consumers prefer small snacks so that people can control their daily calorie intake. Plus, these mini pack sizes are easier to carry and store. Japan is a country that loves mini-portions, which is said to be an important reason for their long-term healthy lifestyle. Other data shows that 54% of UK consumers agree that mini-packaged products help to consume less energy, and 40% of German consumers also believe that controlling the size of snacks is an excellent choice for reducing sugar intake.

It is worth mentioning that some packaging has not only provided consumers with product information, but also strived to provide consumers with other services. These services are entirely based on the interests of consumers, and by revealing and meeting their true needs, they create more lasting connections with consumers.

To sum up, changes at the consumption level prompt corresponding changes in commodity packaging. By applying correct packaging design strategies and technologies, consumers can be shown the promise of commodity production.