How does the packaging reflect humanization?

American designer Pross once said: "People always think that design has three dimensions: aesthetics, technology and economy, however, the more important is the fourth dimension: human nature."

The packaging of the product has good-looking, which is called individuality. It is important to be good-looking, but the humanized design can arouse the strong desire of consumers to buy. Humanized design refers to the comprehensive analysis of all people's life and production activities in the process of design, according to people's behavior habits, physiological structure, psychological situation and way of thinking. In terms of packaging, it is reflected in the packaging structure, packaging color, packaging materials and convenience.

Humanization of packaging structure: Functionality always comes first in packaging design. No matter what look you want to design, you should not forget the basic requirements of packaging design. An excellent structural design should take effective protection of commodities as its primary function, and secondly consider the convenience of use, carrying, display, and shipping. It is also necessary to consider humanized functions such as reusability and display of contents.

Humanization of packaging color: Color is an important factor to beautify and highlight products, and it occupies an important position in packaging design. However, the application of humanized color in packaging will not stop at the traditional understanding. For example, in the food industry, the traditional concept believes that more warm colors that are easy to generate appetite should be used for design. However, for example, the color of "Chips Ahoy!" food uses blue used in traditional industrial packaging; "Eclairs" food also uses purple, which is usually regarded as a taboo color. Purple is usually the color of women, noble and romantic, in line with the public's taste, but also the best choice for gifts between friends.

Humanization of packaging materials: Different commodities, considering its transportation process and display effects, use different materials. Such as paper packaging, metal packaging, glass packaging, wood packaging, ceramic packaging, plastic packaging, cotton and linen packaging, cloth packaging, etc. At present, especially carton packaging is the most widely used of various packaging materials. Because it is light, flexible, easy to make, and inexpensive.

Convenience: The so-called convenience means that the packaging design should allow consumers to open, carry, store and use easily. It is always easy to get your hands dirty when eating potato chips. Doritos, a corn chip brand owned by PepsiCo Inc., has launched a "towel packaging" - a packaging bag made of towel material, while eating corn chips , you can use it to wipe your hands. These packaging designs all touch the pain points of consumers and solve the inconvenience consumers.