How To Design a Tea Packaging Box?

No matter what kind of tea packaging design, the ultimate purpose is to promote sellers, so whether it can cater to consumers' psychology and whether it can stimulate consumers' desire to buy should be considered. Therefore, it is not the gorgeous and kitschy tea packaging design that is good, and the random fantasies cannot bring business opportunities. From the perspective of customers, understanding consumers' shopping psychology is what you need to consider.

Consumers vary greatly in terms of tea consumption values, life tastes, aesthetic concepts and consumption patterns due to different ages, education levels, and incomes.

For example, according to the age of consumers, the market can be subdivided into the children's market, the youth market, and the middle-aged and elderly market. In this way, it will be found that elderly consumers like to drink hot tea, and they are used to taking a handful of tea leaves and brewing them in a cup or pot with boiling water, thinking that they can smell the fragrance, observe the color, and observe the shape, and they are drinking real tea. In this way, it will be found that elderly consumers like to drink hot tea, and they are used to taking a handful of tea leaves and brewing them in a cup or pot with boiling water, thinking that they can smell the fragrance, observe the color, and observe the shape, and they are drinking real tea.

Tea packaging design should be personalized

Personalized packaging design is a design method that involves universality and has a greater impact. It is important to adopt different design methods for supermarkets and warehouse sales due to different sales environments and venues.

The shaping and performance of the packaging image is developing towards a natural and lively humanized and organic shape.To endow the packaging with individual quality and unique style to attract consumers, it is necessary to systematically consider the design and make different analyses of the actual situation.

Product quality is reflected in appearance and inner quality, and appearance is the first impression of consumers. If the appearance is not good, consumers will not have the desire to buy. Therefore, the outer packaging of tea on the shelves in the store is an important factor affecting sales. Different teas should have their own packaging characteristics, and should be unique in terms of text, patterns and shapes. Special packaging is an important form of tea brand expression, and it is also a fashionable trend required by society.

Color design of tea packaging design

Color is the most attractive to customers in packaging design. If the color is matched properly, consumers will have a pleasing feeling after seeing it, which can attract consumers' attention. The color of the packaging is restricted by the properties of the product, and the color itself has its properties. Therefore, the use of color should be careful, and strive to be small and precise, concise and lively. It is necessary to take into account the customs and appreciation habits of consumers, as well as the grades, occasions, varieties and characteristics of the goods, and use different colors.

Pattern design for tea packaging design

The pattern design of tea packaging can make the product more vivid, and interesting. However, the patterns on some packages are outdated, cumbersome, and without individuality, and ancient patterns such as dragons and phoenixes are used indiscriminately. Tradition is neither retro nor copying. It should be given new content, new life, and new form, and a spirit should be integrated into it. The truly traditional packaging industry gives people a sense of culture, connotation and other worldliness, which is also in line with the personality of tea.