Mini's cute packaging design is easier to gain the favor of young people

Have you noticed that today's products are getting smaller and smaller? In recent years, from drinks to snacks to daily necessities, small packaged goods have become more and more common. Whether it's a two-piece toast in a convenience store or a mini-sized rice cooker, small packages have been introduced.

For example, Coca-Cola and Pepsi have launched 200ml mini aluminum cans. Snack brands such as Three Squirrels and BESTORE have independent small packages. You can eat a small package at a time without wasting it.

And the most important point is that the same price used to buy a large bag, but now it can be replaced by multiple small bags, and can be combined into a variety of flavors to enrich the choice of consumer goods. When you go to the offline supermarkets such as China Resources Vanguard and Aeon, or the online fresh food e-commerce platform Dingdong to buy vegetables and daily excellent fresh shopping, you will also notice more and more small packages of refrigerated products, such as pork belly, ribs, etc. for ten yuan.

Because with the improvement of people's living standards, the consumption concept of this generation has become more scientific, and the consumption habits are aligning with small packages with better quality assurance. They pay more attention to the use value of products, and will not pay for unnecessary added value and make blind consumption.

For them, there are several considerations when choosing an independent mini package.

First, the small package is quantitative packaging.

If it is a snack product, this can urge yourself to eat healthy and control the amount of snacks you eat.

Second, compared with the traditional large packaging, the small packaging is generally lighter in volume, convenient for storage and easy to carry when going out. Choose to use it when you need it, especially for business trips and travel.

The last point is that it is inseparable from the development of the Cute economy. From the past minions and line friends to the recent little Yeti, we have all seen the great charm of Cute IP. Especially for Generation Z, their consumption motivation is a "self-pleasant" mentality sometimes: what they buy is not the value of the product, but a spiritual consumption to please themselves. As far as product packaging is concerned, the cute elements are integrated into the packaging of various commodities. Compared with large packaging, a cute and mini packaging design is easier to catch young people's eyes. Such cute things can easily stimulate young people's desire to take pictures, to share in social circles when consuming, and meet the consumption needs of selling cute.

For brands, it has become a new trend in brand marketing to launch small packages and customize a set of goods and services, whether it is out of consideration for the single economy or driven by consumption upgrades.

This is not only to meet the unique consumption needs of current users. It is also conducive to shortening the distance between brand owners and young people, and allows brands to successfully stimulate consumption of new products.