How do you do fun packaging? (3)

3, the requirements of interesting packaging design

3.1 Fully understand the current demand for fun

Each era has a great difference in the demand for fun, so the packaging design should also reflect the characteristics of the times. In the design process, should be fully combined with the development trend and trend of the times, to continue to break through the traditional way of thinking, from a more open design concept to design commodity packaging, to achieve interesting packaging design program to push the new. In addition, the current demand for fun has a certain timeliness, only to seize the opportunity to meet the market demand and improve the economic benefits of packaging design. To this end, designers should fully understand the current demand for fun, accurately grasp people's psychology, so that commodity design can be in line with today's development trend, so that this design scheme can show its vitality and vitality in the new period.

3.2 The psychology of the consumer should be grasped

In terms of the need for fun, everyone has their own individual requirements, which vary from person to person and there are no fixed standards. In terms of treating interesting goods, each person also has their own views, which reflects the subjectivity of personal emotions. Therefore, the design of merchandise packaging should be designed to be interesting for each age group, as many products are aimed at the main consumer age groups. For example, if the main sales target of the product is young people, then it should reflect the characteristics of active thinking and good fantasy in the design scheme, in addition to showing a keen sense and the spirit of adventure, to meet this consumer group's pursuit of fashion and beauty, so that the commodity design scheme can better show the characteristics of the times, in line with the development trend of the times, so as to stimulate their desire to buy.

3.3 Anti-conventional design techniques should be used

People tend to value the first feeling when buying goods, consumer psychology has a time-sensitive, if not in the first time to attract customers, it is easy to be ignored by people, can not achieve the purpose of expressing interesting design. For this reason, in interesting packaging design it is necessary to impress the customer at the first moment and make the product unique. Therefore, packaging design can not use the traditional design methods, must achieve the way of thinking and design concept of innovation and beyond, to use the unconventional way of expression to design, so that customers produce a feeling of surprise, so as to give people a deep impression in the visual, so as to enter their inner world to meet their emotional needs.

Conclusion

In the process of packaging design, the full use of interesting design techniques can make people resonate, quickly attract their attention, so that their emotional experience to meet, so as to produce the desire to consume. Interesting packaging design can get people's attention in the first time, so that they produce a visual effect, so that they have a strong interest in the commodity and produce a sense of pleasure, so as to timely convey the commodity information, better publicity for the commodity, to promote the purpose of sales.