How Do You Choose The Appearance Of Your Jewellery Packaging?

The appearance of jewellery packaging is the concept of a brand and its impact on the consumer, as well as a means of realising the value of the goods and their use. Jewellery packaging materials and appearance are complementary and interdependent, and the choice of packaging materials can have a different impact on the design of the appearance and the image of the goods.

Jewellery packaging appearance - square packaging design

As the most common design, the square shape is more compact and resistant, using less material and more space inside, and because it is vertically stressed, it is also more stable and provides better protection for the goods. At the same time, because the square design is surrounded by facets, the thicker design has a sense of weight and strength; the thinner one gives a sense of lightness and will give the customer a feeling of uprightness, solemnity and sublimity.

Jewellery packaging appearance - round packaging design

Round packaging designs have a good resistance to deformation, allowing for the maximum effective area and saving on packaging materials. The round design means a natural, rounded harmony that brings a beautiful visual experience to the customer and is easy to carry.

The design of jewellery packaging is a combination of shape, pattern and colour, and is part of the product itself. Consumers can be attracted to jewellery packaging by its shape, pattern and colour, which in turn causes them to want to buy the product. Jewellery packaging is becoming more and more important as a means of promotion, and the time spent by the customer's eyes often determines your sales.

Jewellery packaging appearance - refreshing

The lightness of the colour can also reflect the psychological feeling that the goods give to the consumer. Low brightness and warm hues give a heavy feeling, while the same brightness and high purity will give a sense of relaxation, but the lightness of these relatively cool colours will be slightly inferior.

Jewellery packaging appearance - gorgeous

Jewellery packaging is more than just materials, the shape can highlight the magnificent feeling of the goods. Through the purity and brightness of the colour of the higher colour class to enhance the magnificent feeling of the goods, at the same time, the number of hues will also play a role, more hues look gorgeous; on the contrary, it looks plain.

Jewellery packaging appearance - elegant

Colours in jewellery packaging are symbolic and emotional, conveying the characteristics of the product and evoking the emotional resonance of the consumer. It is also the most distinctive and sensitive visual element of the product. Common elegant colours are black, grey and other less saturated, more stable colours

Excellent jewellery packaging design, its main colour is easy to attract the attention of consumers, through the colour to guide consumers to think of the subtleties of jewellery, thus generating a desire to buy, while playing the role of brand publicity, deepen the brand impression. Colour not only plays a beautifying role in jewellery packaging, but also plays a stimulating role in the psychology of customers, giving them different psychological feelings and promoting the desire to consume bones through these psychological experiences.